Marketing specialists in system technical architecture & digital transformation
Navigate B2B has been writing about composable architecture since before the MACH Alliance was founded.
Back in 2018, we teamed up with Currency Alliance – a composable loyalty ISV – to help launch the client’s entirely new solution subcategory, enabled by modern design principles. That partnership continues to this day.
More recently, we’ve teamed up with The Rosenstein Group, an executive search firm, to help cement the company’s reputation as the leading recruiter in MACH.
Marketing case studies in tech
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Executive search firm
MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM
The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.
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SaaS Insuretech
BRAND GUIDELINES & KEY MESSAGING PACK
Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm. SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.
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Loyalty Martech
INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
Collaborators with SaaS founders and CEOs, from startup to entreprise
As technically-minded businesspeople, with first-hand experience of enterprise sales, Navigate B2B’s team are uniquely qualified to understand your technology, your proposition, and your client’s adoption curve.
Working with the best creative talent across media formats, we’ll tailor a marketing strategy to your audience profile – whether that’s in written content, video, podcast, webinar or print publishing.
And with precision reporting and full-suite marketing capabilities, we take responsibility for the metrics that matter, and ensuring your marketing budget furthers your business development goals.
Our latest thought leadership on evolving SaaS
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How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
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Technology & RPOs: the solutions enabling modern recruitment
Capitalising on recruitment best-practices means adopting modern technology - or partnering with RPOs which arrive with the tools in hand.
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B2B commerce: 5 steps to a successful webstore build
There’s significant potential upside in launching or replatforming a B2B commerce store. But companies routinely underestimate the work.
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B2B commerce: overcoming legacy constraints to online trade
Companies embarking on B2B commerce projects should exercise caution as to their technology partners, and the depth of change required in their businesses.
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Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
