About Us

Slider

Restoring trust in B2B content

Navigate B2B colloborates with businesses to produce content that senior people actually want to read.

A Raconteur study showed that only only 6% of C-Suite execs thought that ‘subject matter experts in consultancies and vendors have an important contribution to make to thinking and knowledge in my industry or profession.’

This is because the standard of B2B content is generally so poor – a shame, when you consider that businesses usually have intricate knowledge of their clients’ industries.

Navigate B2B translates your expertise into effective marketing and advertising.

With journalistic editorial standards, high-quality media production, and digital marketing know-how, we meet your customers on their own terms, build a reputation for quality into your brand.

Meet the distributed team

Navigate B2B has worked with clients of all sizes – from pre-revenue software firms, to global marketing corporations.

Thorough working with a diverse client base, in diverse industries, we have designed an out-of-the-box startup marketing approach which maximises impact, for an investor-friendly budget.

We do this partly by working with distributed teams. With no office space and few overheads, we provide a competitive alternative to conventional agencies.

Paul Tomlinson, Director & B2B Consultant

Paul Tomlison is a B2B marketer with varied background including business development, marketing strategy and creative copywriting. He previously worked at Powa Technologies, the UK’s first tech unicorn, and then joined the new business team at OLIVER to spearhead promotion of the in-house agency offering. Combining creative marketing expertise with first-hand experience of enterprise-level sales, Paul specialises in collaborating with business leaders to build bespoke marketing strategies around their commercial objectives.

Tom Ritchie, Multimedia Journalist

Tom Ritchie is an indepenent multimedia journalist with four years experience in B2B publishing. Previously multimedia editor at Changeboard/Future Talent Group, Tom launched the Future Talent Podcast, a series featuring interviews with senior business leaders and thinkers, and was a regular contributor to a print magazine read by over 4,000 HR executives. Tom now works with Navigate B2B and other companies to elevate their content publishing through rich media, podcasts and virtual events. You can contact Tom directly via LinkedIn.

Our content

Talent-Ed | Podcast for Chapter 2

Talent-Ed | Podcast for Chapter 2

Read the full story on the Chapter 2 blog. Who holds the power: candidates or employers?  In this episode, Leo speaks to Corey Archard, head of talent acquisition at global...

Leading Your Business Through a Crisis | Park

Leading Your Business Through a Crisis | Park

This is an excerpt. Read the full story on Parkcom.co.uk. Covid-19: leading your business through a crisis A message from Alison Branch, Park Managing Director, to any business facing hardship as...

Whitepaper for Currency Alliance

Whitepaper for Currency Alliance

There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets,...

Live Webinar | Chapter 2 Talent Debate

Live Webinar | Chapter 2 Talent Debate

20+ sales-qualified leads +30% LinkedIn following in 1 month Webinars are an in-vogue lead generation tool: capturing large numbers of leads through events signups, for relatively little effort. However, the...

Sustainable Magazines | Content for Park

Sustainable Magazines | Content for Park

10 indie magazines tackling sustainability This is an excerpt. Read the full story on Parkcom.co.uk. Independent magazines have always pushed the boundaries of culture. This hasn’t always been to their...

Digital Trends 2020 | Content for Tangent

Digital Trends 2020 | Content for Tangent

Digital Trends 2020: Master the Art of Value Creation This is an excerpt. Read the full article on Tangent.co.uk. ‘It began in the smoke-filled gaming rooms of South Korea in...

Talent Surplus | Content for Chapter 2

Talent Surplus | Content for Chapter 2

Employers: get ready for the talent surplus This is an excerpt. Read the full story on Chapter 2. Fixating on the ‘talent shortage’ has always been unhelpful. Rising unemployment may...

Sustainable Printing | Content for Park

Sustainable Printing | Content for Park

What do you mean, ‘sustainable printing’? This is an excerpt. Read the full article on Parkcom.co.uk. Collaboration with your printer is key to meeting sustainability goals. Requesting a “sustainable” production...

Whitepaper for OLIVER

Whitepaper for OLIVER

Whitepaper: the ISBA In-House Agency Survey This is an excerpt of an interview with key stakeholders in the whitepaper project. Read the full article on OLIVER.agency OLIVER: In-house agencies took...

Security & UX Design | Article for Tangent

Security & UX Design | Article for Tangent

Safe & Simple: Can UX Design Protect Us from Hackers? This is an except. Read the full article on Tangent.co.uk. Digitalization has made some things in life simpler, but not...

Loyalty Personalisation | for Currency Alliance

Loyalty Personalisation | for Currency Alliance

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments....

Financial Services Campaigns | Content for OLIVER

Financial Services Campaigns | Content for OLIVER

8 Brilliant Financial Services Marketing Campaigns This is an excerpt of an article which held position #2 in Google search for 'financial services marketing' for over a year. Read the...

Member Org Tech | Article for Tangent

Member Org Tech | Article for Tangent

Growing pains: why bigger memberships demand smarter tech This is an excerpt. Read the full story on Tangent.co.uk. In 2015, a change in government policy saw a surge of over...

Loyalty Infographics | for Currency Alliance

Loyalty Infographics | for Currency Alliance

Some people talk about loyalty coalitions as if they’re a single concept. In fact, there have been two distinct iterations of the loyalty coalition model – and a third, game-changing alternative is...

Cybercrime | Written for OLIVER

Cybercrime | Written for OLIVER

This is an abstract; read the full article on OLIVER. In 2017, big tech contracts will be won and lost on cybersecurity. This is because the repeated instance of high-profile...

Inside Ideas Group: Brand Launch

Inside Ideas Group: Brand Launch

This is an abstract; read the full article here. The move to launch of Inside Ideas Group, a holding brand shared by Dare, Adjust Your Set, Aylesworth Fleming and OLIVER, was...

Slider