Restoring trust in B2B content
Navigate B2B colloborates with businesses to produce content that senior people actually want to read.
A Raconteur study showed that only only 6% of C-Suite execs thought that ‘subject matter experts in consultancies and vendors have an important contribution to make to thinking and knowledge in my industry or profession.’
This is because the standard of B2B content is generally so poor – a shame, when you consider that businesses usually have intricate knowledge of their clients’ industries.
Navigate B2B translates your expertise into effective marketing and advertising.
With journalistic editorial standards, high-quality media production, and digital marketing know-how, we meet your customers on their own terms, build a reputation for quality into your brand.
Meet the distributed team
Navigate B2B has worked with clients of all sizes – from pre-revenue software firms, to global marketing corporations.
Thorough working with a diverse client base, in diverse industries, we have designed an out-of-the-box startup marketing approach which maximises impact, for an investor-friendly budget.
We do this partly by working with distributed teams. With no office space and few overheads, we provide a competitive alternative to conventional agencies.
Paul Tomlinson, Director & B2B Consultant
Paul Tomlison is a B2B marketer with varied background including business development, marketing strategy and creative copywriting. He previously worked at Powa Technologies, the UK’s first tech unicorn, and then joined the new business team at OLIVER to spearhead promotion of the in-house agency offering. Combining creative marketing expertise with first-hand experience of enterprise-level sales, Paul specialises in collaborating with business leaders to build bespoke marketing strategies around their commercial objectives.
Tom Ritchie, Multimedia Journalist
Tom Ritchie is an indepenent multimedia journalist with four years experience in B2B publishing. Previously multimedia editor at Changeboard/Future Talent Group, Tom launched the Future Talent Podcast, a series featuring interviews with senior business leaders and thinkers, and was a regular contributor to a print magazine read by over 4,000 HR executives. Tom now works with Navigate B2B and other companies to elevate their content publishing through rich media, podcasts and virtual events. You can contact Tom directly via LinkedIn.