Illuminating technical products and services
Manufacturing and logistics have long been sales-led industries, so it’s positive to see modern marketing approaches now being adopted more widely.
Navigate B2B’s experience in this field dates back to 2019 when we began collaborating with Park Communications Ltd (now part of Belgium’s Graphius Group). As experts in business-to-business marketing, we create detailed, interesting customer information, mastering their language and illuminating technical concepts, so that you become recognised as a thought leader in their field.
And as the pioneers of Marketing Function Outsourcing, we work side-by-side with your sales team, coordinating all your content, email and social media activity so that it contributes to growth.
Our specialist marketing services for technology & manufacturing firms
Technical content writing by experts in your field
In technical industries such as manufacturing and logistics, small differences in language can have a big impact on your reputation. At Navigate B2B, the writers we recruit are specialists in our clients’ fields, ensuring that your content resonates with customers and builds trust in your business.
Sales & marketing collaboration
Navigate B2B is a ‘sales-friendly’ marketing agency, thanks to our leadership’s experience of working in enterprise sales. We work closely with your sales team, helping them utilise CRM tools and lending support with sales automation where needed, saving them time so they can focus on their most pressing opportunities.
Coordinating all your marketing efforts for ROI
In a sales-led industry, manufacturing firms’ marketing functions are often been viewed as cost-centres. Under Navigate B2B’s marketing function outsourcing model (MFO), we coordinate all your content, social media, email marketing and more based on a proven methodology which contributes to your pipeline and produces ROI. Read about MFO here.
MRP/MSP integration & marketing transformation
We can introduce modern marketing technology to your business so that everyone is working with the best tools. We offer CRM implementation and sales team training, data transformation, and ERP/MRP/MSP integrations, automating sales admin and unifying data to help optimize your commercial strategy.
B2B marketing case studies
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Print Manufacturer
PRINTING FIRM: FULL-SERVICE DIGITAL MARKETING
Park approached Navigate B2B in 2019 in search of a new buiness marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accellerate the pipeline.
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Creative Agency
MARKETING A DIFFERENT AGENCY MODEL
Most agencies target marketing managers in order to stay in the running for RFIs. OLIVER is different. They install and operate full-service, on-site agencies.
Our latest marketing thought leadership
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How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
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B2B commerce: 5 steps to a successful webstore build
There’s significant potential upside in launching or replatforming a B2B commerce store. But companies routinely underestimate the work.
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B2B commerce: overcoming legacy constraints to online trade
Companies embarking on B2B commerce projects should exercise caution as to their technology partners, and the depth of change required in their businesses.
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Whitepaper: 5 marketing reporting best practices
Follow these 5 best-practices for marketing reporting to demonstrate how your efforts are contributing to business growth.
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Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
