Recruitment marketing startup: content, podcast & webinars
Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.
They needed to make a splash on in-house recruitment scene, at a budget appropriate for a pre-revenue business.
Navigate B2B’s tailored, out-of-the-box, startup marketing strategy delivered journalism, webinars and podcasts that generated leads from talent professionals at Fortune 500 businesses.
This was delivered as part of a full-service marketing & creative partnership: refining the Chapter 2 propositon, managing advertising, social media and virtual events, and measurement and reporting to refine and optimise our approach.
Leo Harrison
Founder, Chapter 2
Navigate B2B quickly translated our proposition into a thought-leadership program which has struck a chord not only with our targets, but even our competitors. I asked for rapid lead generation and got it. As a relative newcomer to recruitment, I’ve become regarded as an indsutry authority much faster than I expected.
Webinar: the Chapter 2 Talent Debate
We produced and hosted a debate programme with experts in recruitment and marketing.
As well as driving 20+ sales-qualified leads on the day, we captured the footage for use as high quality video advertising which continued to drive social media engagement and growth for months after the event.
The Talent-Ed podcast
To establish Chapter 2 as a thought leader in the recruitment space, we launched the Talent-Ed Podcast: a series of interviews with recognised recruitment marketing practitioners.
