• Navigate B2B nailed our brand positioning. Prospects know what we’re about before we meet.

    MATT OLDHAM, CEO, OPAL GROUP

OpalIS: B2B branding piece for insuretech company

Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm.

SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.

Brand Guidelines

We were brought in as copywriters on a brand positioning piece for a new SFPL product in the insuretech space, called Opal.

We repositioned the brand as the “slightly wiser, slightly less-cool older brother of a Shoreditch fintech entrepreneur”.

This project was a collaboration with the design team at Co:lab Agency.

Key Messaging Pack

We conceived these ads as part of the branding piece.

Matt Oldham

CEO, SFLP LTD

Navigate B2B absolutely nailed our brand’s personality and positioning, perfectly aligning us with our fairly niche customer profile. New contacts now know what we’re about before we meet, setting off relationships on the right foot. We also found them to be direct and efficient as collaborators – very much the type of people we enjoy working with.

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