The team has a deep understanding of composable technologies
DARRELL ROSENSTEIN, CEO, THE ROSENSTEIN GROUP
Composable SaaS thought leadership, with full-service marketing
- 18+ month partnership
- 1 new website
- 1 leading industry podcast
The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.
The CEO needed a marketing program worthy of his ‘super-connector’ status in the industry, to help him leverage existing contacts, drive fresh leads, and move existing accounts along the funnel.
Navigate B2B recommended, conceived and launched The Martalks Podcast, which has grown into a popular and aspirational forum for technology leaders to discuss technology adoption challenges, commercial strategy, digital transformation and more.
Despite launching from a standing start, the lift in engagement for the Rosenstein Group has been sustained month-on-month, as the audience continues to grow and inbound enquiries mount up.
This has been aided by the creation of a new website using Navigate B2B’s bespoke content marketing template, which personalises user experiences by automatically grouping content around specific areas of interest.
As part of a full-service partnership, we also manage the client’s social media presence, where we’ve delivered a significant growth in followers and connections, using automation tools to acclerate efforts.