• The team has a deep understanding of composable technologies

    DARRELL ROSENSTEIN, CEO, THE ROSENSTEIN GROUP

Composable SaaS thought leadership, with full-service marketing

  • 18+ month partnership
  • 1 new website
  • 1 leading industry podcast

The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.

The CEO needed a marketing program worthy of his ‘super-connector’ status in the industry, to help him leverage existing contacts, drive fresh leads, and move existing accounts along the funnel.

Navigate B2B recommended, conceived and launched The Martalks Podcast, which has grown into a popular and aspirational forum for technology leaders to discuss technology adoption challenges, commercial strategy, digital transformation and more.

Despite launching from a standing start, the lift in engagement for the Rosenstein Group has been sustained month-on-month, as the audience continues to grow and inbound enquiries mount up.

This has been aided by the creation of a new website using Navigate B2B’s bespoke content marketing template, which personalises user experiences by automatically grouping content around specific areas of interest.

As part of a full-service partnership, we also manage the client’s social media presence, where we’ve delivered a significant growth in followers and connections, using automation tools to acclerate efforts.

Darrell Rosenstein

Managing Partner, The Rosenstein Group

Navigate B2B came highly recommended from a composable solutions vendor. As such, the team has a deep understanding of the technologies that my clients deliver, and the issues that impact them economically, as businesses and as people. Navigate B2B was indispensable in helping to put together and launch the MarTalks Podcast, which has allowed me in turn to offer a platform to my network and their solutions. The content is amongst the most articulate and insightful I’ve encountered, and is always spot on. The team includes highly skilled and capable marketers, who have been tireless in their delivery of communications, campaigns and social media metrics and data. I could not have asked for better partners and colleagues, and look forward to many years of continued work together.

Case studies

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    Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.

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B2B marketing thought leadership

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