Currency Alliance: investment-backed startup, to enterprise-class SaaS
- 8+ year partnership
- 400+% YoY scaleup growth from 2022 through 2025
- 8 years’ continuous growth in site traffic
- Website wireframed & rewritten
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
We’ve hit 70% of that target and climbing, outperforming competitors with highly capital-efficient marketing that continues to drive steady growth.
Optimized for generative AI search, producing continuous website growth
Currency Alliance entered the market with zero brand visibility. To engage key buyer personas, we proposed a content strategy which we’ve continually refined, based on analytics, to drive ongoing enquiries from enterprise brands and further conversations with existing leads.
The full story: how Navigate B2B helps to drive growth for Currency Alliance
At that stage, the business was entirely dependent on sales for nurturing prospects and lead generation. This was problematic; not only because of the time pressures on the sales team, but because of industry-specific challenges client-side.
The loyalty space is known for the widespread use of legacy monolithic systems – and business practices client-side to match. The company already had good contacts with many of its target clients; the challenge in some cases was educating the buyer about the value of different technology approaches.
Navigate began collaborating with Currency Alliance’s CEO, Chuck Ehredt, to distil the company’s rich industry knowledge into compelling thought leadership and rich media.
The same basic marketing strategy has continued to serve the company well over the past 7 years, as it’s growth from a venture-backed startup, to healthy scaleup with an impressive network of enterprise clients in many different industries.
