We’re the most talked about company in the industry.
CHUCK EHREDT, CEO, CURRENCY ALLIANCE
Currency Alliance: investment-backed startup, to enterprise-class SaaS
- 5+ year partnership
- 522% YoY growth in 2022
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
At that stage, the business was entirely dependent on sales for nurturing prospects and lead generation. This was problematic; not only because of the time pressures on the sales team, but because of industry-specific challenges client-side.
The loyalty space is known for the widespread use of legacy monolithic systems – and business practices client-side to match. The company already had good contacts with many of its target clients; the challenge in some cases was educating the buyer about the value of different technology approaches.
Navigate began collaborating with Currency Alliance’s CEO, Chuck Ehredt, to distil the company’s rich industry knowledge into compelling thought leadership and rich media.
The same basic marketing strategy has continued to serve the company well over the past 5 years, as it’s growth from a venture-backed startup, to healty scaleup with an impressive network of enterprise clients in many different industries.
After our first year of collaboration, the client reported: