Marketing experts in technology & business
As technically-minded businesspeople, with first-hand experience of enterprise sales, Navigate B2B’s team are uniquely qualified to understand your technology, your partner ecosystem, and your client’s adoption curve.
Navigate B2B has been working in this space since 2018, helping SaaS firms of all life-stages acquire inbound leads and navigate lengthy buying cycles.
Our cost-effective, high-impact content marketing approach helps to build and earn trust with your audience, and educates them around the problems you solve, accelerating your pipeline whilst your sales team closes their most pressing opportunities.
Our successes include working with Currency Alliance – a composable loyalty ISV – to help launch the client’s entirely new solution subcategory. We also helped The Rosenstein Group conceive and launch the popular Martalks Podcast, helping to cement the company’s reputation as the leading recruiter in MACH.
And with precision reporting and full-suite marketing capabilities, we take responsibility for the metrics that matter, and ensuring your marketing budget furthers your business development goals.
Written by SaaS specialists
Navigate B2B was founded by experts in SaaS, technical architecture and digital transformation. We sit comfortably between your product team, sales team and your customer, understanding the tech and the customer problems it solves, and distilling that throughout your website, content, social and email marketing.
Sales & marketing collaboration
Navigate B2B is a ‘sales-friendly’ marketing agency, thanks to our leadership’s experience of working in enterprise sales. We work closely with your sales team, understanding your customer’s language and the problems you solve, ensuring that this is reflected throughout your marketing ecosystem.
Marketing function outsourcing (MFO) for startups
Early-stage firms often hire their first marketeers for administrative purposes. Our MFO model flips that cost-centre into a commercial advantage. Often for less than the cost of 1 FTE, we assign an experienced colleague exclusively to your business, backed up by our multidisciplinary agency, accelerating your path to ROI. Read about MFO here.
Ghost-writing for tech founders
Navigate B2B has consistently found SaaS marketing to be more effective when leveraging executives’ personal profiles. Across blogs, PR and LinkedIn, we can master your leadership team’s voices and optimise their presences online for the greatest possible impact on growth. Read about our ghost-writing services here.
Marketing case studies in tech
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Executive search firm
MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM
The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.
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SaaS Insuretech
BRAND GUIDELINES & KEY MESSAGING PACK
Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm. SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.
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Loyalty Martech
INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
Our latest thought leadership on evolving SaaS
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How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
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Technology & RPOs: the solutions enabling modern recruitment
Capitalising on recruitment best-practices means adopting modern technology - or partnering with RPOs which arrive with the tools in hand.
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B2B commerce: 5 steps to a successful webstore build
There’s significant potential upside in launching or replatforming a B2B commerce store. But companies routinely underestimate the work.
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B2B commerce: overcoming legacy constraints to online trade
Companies embarking on B2B commerce projects should exercise caution as to their technology partners, and the depth of change required in their businesses.
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Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
