Printing firm: full-service digital & print marketing
- 7+ year partnership
- 9.47x marketing ROI in 2025
- 1 award-winning campaign
- HubSpot CRM introduced & sales team trained
Park approached Navigate B2B in 2019 in search of a new business marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accelerate the pipeline.
Navigate B2B introduced a full-service digital marketing function to Park. The partnership began with a rebuild of the Park website. Since then, the partnership has focused on publishing high-ranking SEO content that anticipates the needs of print buyers, evolving into a data transformation project to introduce efficiencies and performances to the commercial team.
Sustainable Print Design: award-winning campaign
Sustainable Print Design was a year-long project, assembling information from paper suppliers and other print industry collaborators to produce the first, comprehensive guide to sustainable printing.
The project was a collaborative exercise with magCulture, a leading print industry publisher, and designer Jason Foster of Somerhill Studio.
This tricky brief needed to convey extensive technical data about the material composition and recycling recommendations for a full range of printing materials. The output from the campaign was:
- 1 printed book + PDF download
- 7 high-ranking blog articles
- and sustained ROI, as the asset continues to drive new busienss to this day.
As well earning a PR exclusive on Design Week, Sustainable Print Design helped win 2 awards:
- ‘Best Limited Budget Campaign’ at the 2024 B2B marketing awards
- ‘Environmental Company of the Year’ for the client.
It was also sold sold by magCulture, Magalleria Bath, is being stocked in at least 2 libraries, and has also been purchased by multiple course leaders at design schools across the UK.
Click here for a detailed campaign case study on campaign: Sustainable Print Design.
Website: market-leading print thought leadership
The Park website has now been through 2 rebuilds & design refreshes with Navigate B2B, (development services provided by our partners at Co:Lab). The brief was to:
- showcase photography of the printer’s class-leading product
- building personalized experiences for customers in many different industries
- …and bring the visuals in-line with the Group owners in Belgium.
The new website more than doubled Park’s inbound lead generation in 2020, and as of 2026 this continues to grow, and sales marketing continue to accumulate.
Navigate B2B continues to work today as Park’s marketing & creative agency, providing content, copywriting, advertising, digital strategy and more.
