Marketing for Recruitment, Talent Acquisition and HR experts
In the last 10 years, the recruitment industry, and companies’ people & engagement functions, have matured from sales and administration-led operations into marketing-fuelled growth centres.
Navigate B2B is proud to have been part of this shift. In 2021 we helped to launch Chapter 2, the global recruitment marketing company which now counts Dragons’ Den’s Stephen Bartlett as an investor. More recent work includes conceiving and publishing the Martalks Podcast to help profile The Rosenstein Group as the premier executive search firm in the MACH ecosystem.
Marketing case studies in people & recruitment
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Executive search firm
MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM
The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.
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Recruitment startup
MARKETING, PODCAST & WEBINARS
Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.
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L&D consultancy
BOOK EDITING FOR L&D CONSULTANCY
Align Learn Do is a learning & development consultancy for SME to enterprise, and also an established publisher of thought leadership for L&D teams.
Modern recruitment marketing: where content meets data
Today, high-quality thought leadership is as valuable for employers and recruiters as any other industry. And with experience spanning many different sectors, Navigate B2B has the data & CRM capabilities needed to marry this up with high-volume, fast-moving jobs markets and large employee databases.
Read our case studies on our work with recruitment businesses and firms serving the HR profession.
Our latest B2B marketing thought leadership
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Technology & RPOs: the solutions enabling modern recruitment
Capitalising on recruitment best-practices means adopting modern technology - or partnering with RPOs which arrive with the tools in hand.
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B2B commerce: 5 steps to a successful webstore build
There’s significant potential upside in launching or replatforming a B2B commerce store. But companies routinely underestimate the work.
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B2B commerce: overcoming legacy constraints to online trade
Companies embarking on B2B commerce projects should exercise caution as to their technology partners, and the depth of change required in their businesses.
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Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
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How a balanced B2B commercial strategy de-risks your growth
Pursuing different sales & marketing tactics in parallel helps companies adapt to market conditions, learn, and optimize their growth strategies.
