The B2B content engine that powers your new business efforts

With collective decades of experience, Navigate B2B’s content marketing service accelerates your commercial success with the high-performance revenue generation function that every growth business needs.

Here’s some of our best work….

Currency Alliance:
investment-backed SaaS to enterprise startup

In October 2017, Currency Alliance’s stated goal was to sign every major loyalty program worldwide. We’ve hit 70% of that target and climbing – outperforming competing vendors with highly capital-efficient marketing. Full case study here.

Key stat for Currency Alliance: 6 years’ continuous YoY growth in organic search traffic

Key stat for Park: 4 years’ growth in inbound leads, with spikes from campaign activity

Park: revenue-driving marketing partnership with award-winning campaigns

In 2019, we built a marketing program from scratch for this print manufacturer, which had relied almost entirely on direct sales and walking trade. Our 2023 campaign, ‘Sustainable Print Design’, and produced +44% organic lead gen YoY and 9.3x ROI on direct campaign costs. Read the full case study here.

See how we can help grow your business.

Interested in adding a high-performance marketing function to your business? Navigate B2B collaborates with founders, CEOs and sales teams to build inbound lead pipelines based on your new business strategy.

Let’s grab a coffee and see how we can help.

3 key elements of successful B2B content marketing

There is no secret to effective B2B content marketing. Some companies do manage to hire the right people, and pursue the right strategy to build a sustainable inbound lead pipeline.
These are the 3 key elements that drive B2B marketing success…

01. Treat your content like a product

You’re the best at what you do – so why publish second-rate content? Meet your customer at eye-level. Flatter egos with intelligent, useful B2B content that senior people genuinely want to read.

02. Take an investment mindset

Seek out quick gains for early payback, test the market and let data build – but really focus on those 5-year, 10x returns. Done properly, ROI on content marketing builds over time, with the best investments paying you back for years to come.

03. Obsess over the data

It is not sufficient to report your total monthly site visitors. Track smart metrics such as seasonal trends YoY, and content lifetime value and fine-tune your approach over time.

Time to get to work.

Time waits for no business. Put these steps into action today and start driving
marketing ROI.

Case studies

  • Executive search firm

    MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM

    The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.

  • Print Manufacturer

    PRINTING FIRM: FULL-SERVICE DIGITAL MARKETING

    Park approached Navigate B2B in 2019 in search of a new buiness marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accellerate the pipeline.

  • Loyalty Martech

    INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS

    When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.

More case studies

Thought leadership…

More content