B2B thought leadership: the demand gen channel that never sleeps
There is no replacement for direct sales… but there are efficiencies to be gained.
Business leaders are characterised by Insatiable curiosity, backing up their decision-making by consuming more, better content than their managerial reports.
They satisfy this need for knowledge partly through interpersonal networking, but switched-on commercial teams now recognise that the best content does the networking for you, at scale, as audiences research solutions to their business challenges.
Here’s some examples of leaders’ personal brands which we’ve leveraged for commercial growth…
Currency Alliance: 6 years’ collaborative publishing with the CEO.
Currency Alliance founder Chuck Ehredt entered the loyalty industry as a newcomer, but with decades of business and entrepreneurial experience. Riffing off his innovative SaaS proposition, we developed a thought leadership strategy to engage key buyer personas, build a reputation and generate an inbound lead pipeline. Full case study here.
Long-term YoY growth in organic site traffic, driven by thought leadership publishing
Key stat for Rosenstein Group: continous growth in LinkedIn following over 2 years.
Rosenstein Group: LinkedIn & podcast production for ‘the best recruiter in MACH’
In 2022, executive searcher Darrell Rosenstein was already recognised a superconnector in martech. We built on this by conceiving the Martalks Podcast, a content platform for the innovators amongst his customers. As well as accelerating new business conversations, Darrell’s LinkedIn network grew significantly over 2 years.
Claim your customer’s coffee break.
Be that thought that leads your customer’s buying decision.
Own share of mind, with audio, video and written content that they genuinely value.
Speak to Navigate B2B’s editorial team and discover how we can leverage your personality, your experience and your ideas to accelerate commercial growth.
Let’s grab a coffee and see how we can help.
Case studies
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Executive search firm
MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM
The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.
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Loyalty Martech
INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
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Digital Agency
CONTENT FOR BUSINESS DEVELOPMENT
Having spent over 10 years in the B2B agenies top 100, they’re now ascending the lead table thanks to a mixture of acquisitions, investments and key client wins.
Thought leadership…
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Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
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How a balanced B2B commercial strategy de-risks your growth
Pursuing different sales & marketing tactics in parallel helps companies adapt to market conditions, learn, and optimize their growth strategies.
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Composable architecture unlocks the direct-to-consumer model
DTC is a notoriously difficult business model. Composable architecture improves brands' control of data, maximising their chances of success.
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Major marketing trends hinge on composable architecture
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
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Communicating sustainability with data visualisation
Data can help consumers understand why their personal actions are important, and to believe that they can help.
