Talent-Ed | Podcast for Chapter 2

In this episode, Leo speaks to Corey Archard, head of talent acquisition at global loyalty and benefits company, Collinson Group.

By Paul Tomlinson, Published 19.03.2023

WHO HOLDS THE POWER: CANDIDATES OR EMPLOYERS?

In this episode, Leo speaks to Corey Archard, head of talent acquisition at global loyalty and benefits company, Collinson Group.

Corey’s wide ranging brief includes overseeing the organisation’s employer brand and talent advertising strategy. He has over ten years experience in the recruitment industry, and previously led WPP’s talent team.

LEO AND COREY DISCUSS:

The shift in power in the employment market in light of COVID-19 (01:00)
The power of simplicity and authenticity in employer brand (9:30)
How talent acquisition can attract candidates when they’re asked to ‘do more with less’ (21:30).

Case studies

SaaS Insuretech

BRAND GUIDELINES & KEY MESSAGING PACK

Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm. SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.
Print Manufacturer

PRINTING FIRM: FULL-SERVICE DIGITAL MARKETING

Park approached Navigate B2B in 2019 in search of a new buiness marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accellerate the pipeline.
Loyalty Martech

INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS

When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
Digital Agency

CONTENT FOR BUSINESS DEVELOPMENT

Having spent over 10 years in the B2B agenies top 100, they’re now ascending the lead table thanks to a mixture of acquisitions, investments and key client wins.
Recruitment startup

MARKETING, PODCAST & WEBINARS

Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.