Slop: the AI threat to B2B content marketing
Widespread challenges with B2B content marketing cannot be solved with generative AI. Better strategy is the starting point to achieiving marketing ROI.
How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
B2B commerce: 5 steps to a successful webstore build
There’s significant potential upside in launching or replatforming a B2B commerce store. But companies routinely underestimate the work.
B2B commerce: overcoming legacy constraints to online trade
Companies embarking on B2B commerce projects should exercise caution as to their technology partners, and the depth of change required in their businesses.
Whitepaper: 5 marketing reporting best practices
Follow these 5 best-practices for marketing reporting to demonstrate how your efforts are contributing to business growth.
Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
How a balanced B2B commercial strategy de-risks your growth
Pursuing different sales & marketing tactics in parallel helps companies adapt to market conditions, learn, and optimize their growth strategies.
Major marketing trends hinge on composable architecture
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
