How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
How a balanced B2B commercial strategy de-risks your growth
Pursuing different sales & marketing tactics in parallel helps companies adapt to market conditions, learn, and optimize their growth strategies.
AI marketing becomes scalable with composable architecture
To truly capitalise on AI marketing, brands must transform their data management capabilities, through adopting composable architecture.
Major marketing trends hinge on composable architecture
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
Communicating sustainability with data visualisation
Data can help consumers understand why their personal actions are important, and to believe that they can help.
How B2B podcasting can support business development
Amidst all the hype around podcasting, some B2Bs are successfully harnessing audio as a marketing tool capable of accelerating new business.
Sustainable printing: B2B print & digital marketing
Learn how Park published the first, comprehensive book on sustainable printing, to widespread acclaim across the print & design industries.
