Bringing a track record of marketing-led growth for B2B firms

Those people writing blogs, posting to social media, sending emails… What are those people costing you? – and what’s the ROI on that investment?

Most firms don’t consider the ROI of their marketing function, but they should, because for over 15 years, there have been widely-available (and mostly free) tools for proving which marketing assets are driving your new business acquisition.

Your marketing team doesn’t have to be a cost-centre.

Some of Navigate B2B’s best case studies come from replacing companies in-house marketing teams with our high-performance commercial function.

We bring talented, experienced, multi-disciplinary teams with proven experience of revenue generation in a wide range of industries.

With years’ worth of data showing what works (and what doesn’t), we work side-by-side with your commercial leadership, understand your business intimately, and reposition all your marketing touchpoints for growth.

Here’s how ensure success for our partnered firms…

We’re experienced B2B sales & marketing leaders

Navigate B2B’s senior team is made up of people with first-hand experience of B2B commercialization, for firms at all stages of growth. We’ve sales & marketing leadership roles at everything from venture-backed startups to high-growth global firms, in a wide range of industries. This means we are uniquely positioned to slot into your commercial team and augment sales and marketing processes.

We’re experts in technical & business writing

Trust, authority, experience. B2B sales are won on factors that are tricky to hire for – and even rarer amongst junior-to-mid marketing managers. Navigate B2B’s writing team bring the experience of working in a whole range of technical industries, from SaaS technical architecture, to manufacturing, to financial services and more. We understand your business better than the average agency, and that shows in the marketing information we publish for your customers.

We help clients master marketing analytics

We build automated reported dashboards for every client, to monitor the metrics that matter. In less than an hour of dashboard setup, we can usually tell you which areas of your existing marketing are working, which aren’t, and how to redirect your marketing budget for greater commercial effectiveness. Every month, we’ll send you a lead generation & conversion report showing how we’re contributing to growth and your marketing ROI.

See how we can help grow your business.

Interested in adding a high-performance marketing function to your business? Navigate B2B collaborates with founders, CEOs and sales teams to build inbound lead pipelines based on your new business strategy.

Let’s grab a coffee and see how we can help.

3 key elements of successful B2B content marketing

There is no secret to effective B2B content marketing. Some companies do manage to hire the right people, and pursue the right strategy to build a sustainable inbound lead pipeline.
These are the 3 key elements that drive B2B marketing success…

01. Treat your content like a product

You’re the best at what you do – so why publish second-rate content? Meet your customer at eye-level. Flatter egos with intelligent, useful B2B content that senior people genuinely want to read.

02. Take an investment mindset

Seek out quick gains for early payback, test the market and let data build – but really focus on those 5-year, 10x returns. Done properly, ROI on content marketing builds over time, with the best investments paying you back for years to come.

03. Obsess over the data

It is not sufficient to report your total monthly site visitors. Track smart metrics such as seasonal trends YoY, and content lifetime value and fine-tune your approach over time.

Time to get to work.

Time waits for no business. Put these steps into action today and start driving
marketing ROI.

Case studies

  • Executive search firm

    MARTECH-SPECIALIST EXECUTIVE SEARCH FIRM

    The Rosenstein Group is the leading executive search outfit for martech firms, spanning martech, ecommerce, supply chain, sales enablement and digital agencies.

  • Print Manufacturer

    PRINTING FIRM: FULL-SERVICE DIGITAL MARKETING

    Park approached Navigate B2B in 2019 in search of a new buiness marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accellerate the pipeline.

  • Loyalty Martech

    INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS

    When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.

More case studies

Thought leadership…

More content