How to leverage an executive’s profile for marketing
Well-managed, content published by a senior leader – whether a CEO, founder, or other C-suite exec – can be a powerful marketing asset for a business.
Whitepaper: 5 marketing reporting best practices
Follow these 5 best-practices for marketing reporting to demonstrate how your efforts are contributing to business growth.
Intelligent marketing reporting for business growth
Marketing reporting should indicate whether your efforts are contributing to growth. This starts with having control of the data.
How a balanced B2B commercial strategy de-risks your growth
Pursuing different sales & marketing tactics in parallel helps companies adapt to market conditions, learn, and optimize their growth strategies.
Marketing in extended reality: scaling the use of VR & AR
VR and XR have previously been isolated marketing touchpoints. Modern tech allows them to be integrated into multichannel customer journeys.
Composable architecture enables sustainable commerce
The four core strategic initiatives for sustainability in a brand commerce context.
AI marketing becomes scalable with composable architecture
To truly capitalise on AI marketing, brands must transform their data management capabilities, through adopting composable architecture.
Major marketing trends hinge on composable architecture
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
