Live Webinar | Chapter 2 Talent Debate

Webinars are an in-vogue lead generation tool: capturing large numbers of leads through events…

By Paul Tomlinson, Published 07.01.2022

20+ sales-qualified leads
+30% LinkedIn following in 1 month

Webinars are an in-vogue lead generation tool: capturing large numbers of leads through events signups, for relatively little effort.

However, the majority are low-energy and poorly produced. In the crowded talent acquisition market – and with virtual events surging during the Covid-19 pandemic – we needed to make sure Chapter 2’s webinar was cut above the rest.

We positioned Chapter 2’s webinar as a Newsnight-style debate, and worked closely with the panellists before the event to understand their expertise and play to their strengths.

To derive lasting value from the exercise, we captured high-resolution footage of all the panellists, which was then used to produce social media assets which continued to drive brand engagement for months after the event.

Run your own webinar with Navigate B2B

  • Superior editorial standards: incisive debate around the difficult questions in your industry
  • Compére at your service: ensure fast-pasted, stimulating discussion with an experienced journalist in the interviewer’s chair
  • Post production and content creation: get lasting value from your event by capturing the footage for social distribution
  • Marketing & administration: run your webinar as part of a full-service marketing strategy and get a clear view of your ROI.

Case studies

  • Loyalty Martech


    When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.

  • Digital Agency


    Having spent over 10 years in the B2B agenies top 100, they’re now ascending the lead table thanks to a mixture of acquisitions, investments and key client wins.

  • Recruitment startup


    Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.

More case studies