Frederick Smith
Commercial Director, Fram
Fram^: Website Copywriting & Consultancy
Unlike traditional offshore software agencies, Fram^ builds standing teams dedicated to the client’s business, working out of the Ho Chi Minh City office.
The company had reached a USD$30m IPO largely from business in Asia, and wanted to increase its focus on Western markets.
Navigate B2B consulted with Fram^ on the information, UX and style needed to show credibiltiy to senior technology buyers at international corporates.
We then wireframed and re-wrote site copy, including landing pages and client case studies, and then oversaw the rebuild by the Fram^ development team.
“Navigate’s experience in tech and professional services helped us articulate Fram^’s proposition for all our markets, and they elevated our site content to the stylish, businesslike English that senior technology buyers expect.”
Fred Smith,
Commercial Director, Fram
Website
