Tech Agency: Website Copywriting & Consultancy

"Navigate elevated our site content to the smart, businesslike English that Western technology buyers expect."

Frederick Smith
Commercial Director, Fram


Fram^: Website Copywriting & Consultancy

Unlike traditional offshore software agencies, Fram^ builds standing teams dedicated to the client’s business, working out of the Ho Chi Minh City office.

The company had reached a USD$30m IPO largely from business in Asia, and wanted to increase its focus on Western markets.

Navigate B2B consulted with Fram^ on the information, UX and style needed to show credibiltiy to senior technology buyers at international corporates.

We then wireframed and re-wrote site copy, including landing pages and client case studies, and then oversaw the rebuild by the Fram^ development team.

“Navigate’s experience in tech and professional services helped us articulate Fram^’s  proposition for all our markets, and they elevated our site content to the stylish, businesslike English that senior technology buyers expect.”

Fred Smith,
Commercial Director, Fram


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