Navigate leads marketing strategy for Currency Alliance, a fintech company revolutionising loyalty marketing for global brands.
We took a brief in December 2017 to ramp up marketing in order to help convert existing leads into paying clients.
“Navigate immediately understood our the marketing challenges, and in a matter of days, proposed adjustments to our marketing mix that quickly paid dividends. Our lead generation has more than doubled – in large part because our message and voice is more aligned with key decision makers. Our brand’s visibility in various social media channels has also grown significantly. We look forward to working with Navigate well into the future.”
Charles Ehredt, CEO, Currency Alliance
Step 1 was the website, upgrading in order to provide a platform for increased marketing activity.
We re-wrote all site copy to target key buyer personas, wireframed the new site, and briefed the client’s in-house digital designer on the rebuild.
Before & after: Home
Before & after: How it Works
Content: +138% LinkedIn following over 3 months
Loyalty programs are high priority for loyalty marketers; but sucessful sales in the sector depends on multi-buyer journeys through CMO and CEO personas.
We refocused the company’s program on marketing and business strategy for consumer brands, keeping customer loyalty as the central theme.
The company LinkedIn following has almost tripled during the course of the content program, leading to a marked increase in site traffic via social and inbound leads.
Copywriting, email, social & more
We also ongoing email marketing, copywriting and social media services to Currency Alliance.
Interested in growing your own SaaS startup through targeted, measurable digital marketing?