I’ve become regarded as an industry authority much faster than I expected.

Leo Harrison, Founder, Chapter 2

Chapter 2
Case Study


Chapter 2 is a recruitment marketing agency that helps in-house recruitment teams reduce their dependence on recruitment agencies.

They needed to make a splash on in-house recruitment scene, at a budget appropriate for a pre-revenue business.

Navigate B2B’s tailored, out-of-the-box, startup marketing strategy delivered journalism, webinars and podcasts that generated leads from talent professionals at Fortune 500 businesses.

This was delivered as part of a full-service marketing & creative partnership: refining the Chapter 2 propositon, managing advertising, social media and virtual events, and measurement and reporting to refine and optimise our approach.

Navigate B2B quickly translated our proposition into a thought-leadership program which has struck a chord not only with our targets, but even our competitors. I asked for rapid lead generation and got it. As a relative newcomer to recruitment, I’ve become regarded as an indsutry authority much faster than I expected.

Leo Harrison, Founder, Chapter 2

Webinar: the Chapter 2 Talent Debate

We produced and hosted a debate programme with experts in recruitment and marketing.

As well as driving 20+ sales-qualified leads on the day, we captured the footage for use as high quality video advertising which continued to drive social media engagement and growth for months after the event.

The Talent-Ed podcast

To establish Chapter 2 as a thought leader in the recruitment space, we launched the Talent-Ed Podcast: a series of interviews with recognised recruitment marketing practitioners.

More Chapter 2 Content

Talent-Ed | Podcast for Chapter 2

In this episode, Leo speaks to Corey Archard, head of talent acquisition at global loyalty and benefits company, Collinson Group.

Live Webinar | Chapter 2 Talent Debate

Webinars are an in-vogue lead generation tool: capturing large numbers of leads through events…

Talent Surplus | Content for Chapter 2

Fixating on the ‘talent shortage’ has always been unhelpful…