Alison Branch, Managing Director, Park
Printing firm: full-service digital marketing
avg. session duration
to rank pg. 1 in Google
Whilst some printers have struggled, Park Communications has shown continued growth thanks to a reputation for quality, reliability and sustainability.
With the sales team busy nurturing existing accounts and warm contacts, the company need a new lead generation operation to bring in new business.
Navigate re-designed the Park website, with development services provided by Co:Lab. The brief was to showcase the printer’s beautiful work, whilst also creating personal experiences for highly varied buyer personas, and to create natural pathways to lead generation.
Navigate continues to work today as Park’s marketing & creative agency, producing content, copywriting, digital strategy and more.
Navigate B2B tailored a marketing strategy to our business goals, and quickly began to generate leads and drive growth across all our channels. Our new website is head and shoulders above our competitors’. It’s proven popular with colleagues, clients, and prospects, and inbound enquiries picked up within weeks of launch.
Managing Director, Park