Alison Branch, Managing Director, Park
Printing firm: full-service digital marketing
lead gen during COVID-19
leads via Google search
Some printers went bust during COVID-19, but not Park.
In partnership with Navigate B2B, Park Communications Ltd. more than doubled inbound its lead generation during 2020.
The partnership began with a rebuild of the Park website, with development services provided by Co:Lab. The brief was to showcase the printer’s visual art in fine detail, whilst also creating personal experiences for highly varied buyer personas, and to create natural pathways to lead generation.
Put through its paces by the pandemic, the website did the job it was designed for. With high-quality content marketing, paid digital, and a ramping-up of Park’s social media presence, we put the company in top spot for key terms such as ‘sustainable printing London’, and landed multiple major new clients during the pandemic.
Navigate continues to work today as Park’s marketing & creative agency, producing content, copywriting, digital strategy and more.
Navigate B2B tailored a marketing strategy to our business goals, and quickly began to generate leads and drive growth across all our channels. Our new website is head and shoulders above our competitors’. It’s proven popular with colleagues, clients, and prospects, and inbound enquiries picked up within weeks of launch.
Managing Director, Park