Powa Technologies Ltd.: Global Content Strategy
Powa designed and sold tech for retail.
Navigate B2B introduced and led content strategy for both B2B and B2C marketing on the EMEA and the US.
PowaTag was a complicated product, and brands were often disinclined to use their own webspace for explanations and tutorials.
I led the creation of a new, consumer-facing site as an alternative solution, and also to use as a hosting domain for campaign landing pages.