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Currency Alliance: investment-backed SaaS, to profitable business
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
At that stage, the business was entirely dependent on sales agents for nurturing prospects and lead generation. Navigate began collaborating with Currency Alliance’s CEO, Chuck Ehredt, to distil the company’s rich industry knowledge into compelling thought leadership and rich media.
After our first year of collaboration, the client reported:
“Navigate immediately understood our the marketing challenges and proposed adjustments quickly paid dividends. Our lead generation has more than doubled. We look forward to working with Navigate well into the future.”Chuck Ehredt, CEO, Currency Alliance
Currency Alliance Content
Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments....