Marketing specialists in system technical architecture & digital transformation
Navigate B2B has been writing about composable architecture since before the MACH Alliance was founded.
Back in 2018, we teamed up with Currency Alliance – a composable loyalty ISV – to help launch the client’s entirely new solution subcategory, enabled by modern design principles. That partnership continues to this day
More recently, we’ve teamed up with The Rosenstein Group, an executive search firm, to help cement the company’s reputation as the leading recruiter in MACH.
As technically-minded businesspeople, with first-hand experience of enterprise sales, Navigate B2B’s team are uniquely qualified to understand your technology, your proposition, and your client’s adoption curve.
Working with the best creative talent across media formats, we’ll tailor a marketing strategy to your audience profile – whether that’s in written content, video, podcast, webinar or print publishing.
And with precision reporting and full-suite marketing capabilities, we take responsibility for the metrics that matter, and ensuring your marketing budget furthers your business development goals.
Marketing case studies in tech
Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm. SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
Thought leadership for
marcomms marketing teams
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
Amidst all the hype around podcasting, some B2Bs are successfully harnessing audio as a marketing tool capable of accelerating new business.
The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.
Loyalty programs once enabled relatively personalized marketing.
We’re the most talked about company in the industry.
CHUCK EHREDT, CEO, CURRENCY ALLIANCE
Navigate elevated our site content to the smart, businesslike English that Western technology buyers expect.
FREDERICK SMITH, COMMERCIAL DIRECTOR, FRAM
Navigate B2B made a measurable contribution to lead gen and meetings booked.
ROBERT GREEN, DIRECTOR OF SALES AND MARKETING, OLIVER