Marketing specialists in system technical architecture & digital transformation
Navigate B2B has been writing about composable architecture since before the MACH Alliance was founded.
Back in 2018, we teamed up with Currency Alliance – a composable loyalty ISV – to help launch the client’s entirely new solution subcategory, enabled by modern design principles. That partnership continues to this day
More recently, we’ve teamed up with The Rosenstein Group, an executive search firm, to help cement the company’s reputation as the leading recruiter in MACH.
As technically-minded businesspeople, with first-hand experience of enterprise sales, Navigate B2B’s team are uniquely qualified to understand your technology, your proposition, and your client’s adoption curve.
Working with the best creative talent across media formats, we’ll tailor a marketing strategy to your audience profile – whether that’s in written content, video, podcast, webinar or print publishing.
And with precision reporting and full-suite marketing capabilities, we take responsibility for the metrics that matter, and ensuring your marketing budget furthers your business development goals.
Marketing case studies in tech
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SaaS Insuretech
BRAND GUIDELINES & KEY MESSAGING PACK
Navigate B2B was engaged by Synergy Financial Products Ltd. (SFPL), a well-established fintech firm. SFPL already sells effectively to big banks, but was finding its “big business” personality less effective in an emerging market of trendy, consumer-facing fintech startups.
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Loyalty Martech
INVESTMENT-BACKED SAAS, TO PROFITABLE BUSINESS
When we first met in October 2017, Currency Alliance was a startup with big ambitions: to work with every major loyalty brand worldwide.
Thought leadership for
marcomms marketing teams
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Major marketing trends hinge on composable architecture
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
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How B2B podcasting can support business development
Amidst all the hype around podcasting, some B2Bs are successfully harnessing audio as a marketing tool capable of accelerating new business.
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WHITEPAPER FOR CURRENCY ALLIANCE
The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.
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LOYALTY PERSONALISATION | FOR CURRENCY ALLIANCE
Loyalty programs once enabled relatively personalized marketing.
