Illuminating complex, technical products with intelligent thought leadership
Manufacturers & design firms are typically the experts in their categories: relied upon by their buyers to advise and consult on the best solutions for their needs.
That calls for a marketing approach that meets technical buyers on their terms, whilst elucidating your products for other stakeholders in your customer base.
Navigate B2B’s marketing portfolio in design & manufacturing includes Park Communications Ltd,. a print manufacturer differentiated by sustainability, customer service, and quality of the finished product.
We collaborate with our clients to understand the product, their industry and their differentiation in detail. By blending your expertise with our proven marketing framework, we’ll tailor a marketing strategy to your audience profile – whether that’s in written content, video, podcast, webinar or print publishing.
This allows you to focus on your priorities, whilst we keep your pipeline full, and help to further your wider business goals.
We will also consult on and implement digital transformation in your new business operation, and build a digital lead generation platform that delivers increasing returns over time.
Marketing case studies in
design & manufacturing
Park approached Navigate B2B in 2019 in search of a new buiness marketing function. The company was a leading supplier in the market, but a new approach was needed in order to add new leads to the top of the funnel and accellerate the pipeline.
Most agencies target marketing managers in order to stay in the running for RFIs. OLIVER is different. They install and operate full-service, on-site agencies.
Marketing thought leadership
on manufacturing & design
For the major marketing trends to be fulfilled, brands will first need to modernise their tech stacks in order to make better use of data.
Amidst all the hype around podcasting, some B2Bs are successfully harnessing audio as a marketing tool capable of accelerating new business.
Learn how Park published the first, comprehensive book on sustainable printing, to widespread acclaim across the print & design industries.
Independent magazines have always pushed the boundaries of culture.
We’re the most talked about company in the industry.
CHUCK EHREDT, CEO, CURRENCY ALLIANCE
Navigate elevated our site content to the smart, businesslike English that Western technology buyers expect.
FREDERICK SMITH, COMMERCIAL DIRECTOR, FRAM
Navigate B2B made a measurable contribution to lead gen and meetings booked.
ROBERT GREEN, DIRECTOR OF SALES AND MARKETING, OLIVER