That piece of content you’re about to publish… Is it any good? It’s an important question, because B2B content marketing is in serious trouble. Publishing agency Raconteur found... only 6% of C-Suite execs thought that “subject matter experts in consultancies and vendors have an important contribution to make to thinking and knowledge in my industry or … Continue reading Quality Control: a 7-Point Checklist for B2B Content
In the experience economy, it's no longer possible to profit off physical goods. Retailers must migrate revenue streams onto services in order to survive.
This is an abstract; read the full article on OLIVER. In 2017, big tech contracts will be won and lost on cybersecurity. This is because the repeated instance of high-profile cyberattacks is being now taken increasingly seriously by brands. PwC found that 53% of people across all sectors say they’ve become more fearful of cybercrime … Continue reading Cybercrime: a B2B Tech Marketing Opportunity (written for OLIVER)
"Cancer: an abnormal growth of cells which tend to proliferate in an uncontrolled way" About 6 months back I met with a business whose product was warehouse management software. They were convinced – unwavering – that their target buyer was really interested in warehouse management. So interested, in fact, they wanted to hire full-time writer … Continue reading B2B Content Marketing: Are You Blogging Tumorously?
This is an abstract; read the full article here. The move to launch of Inside Ideas Group, a holding brand shared by Dare, Adjust Your Set, Aylesworth Fleming and OLIVER, was jointly masterminded by Milan Semelak, the Group’s Chief Disruption Officer, and Simon Martin, OLIVER founder & CEO. Here they are with the reasons behind the … Continue reading Inside Ideas Group: Brand Launch
“Hello, and welcome to The Hat Shop. All the size 7¼’s are on aisle 3, where you’ll find a nice cluster of your favourite colours at the far end. Just walk out wearing your choice and we’ll debit your account. Oh, and around 11am you tend to go for a small black Americano with one … Continue reading Big Blockers: What’s Holding Back Retail Tech?