Creative Agency: Marketing a Different Agency Model
Most agencies target marketing managers in order to stay in the running for RFIs.
OLIVER is different. They install and operate full-service, on-site agencies. This requires a significant financial investment, internal structural changes, as well as a great deal of trust.
This means their target buyer is more likely to be a CMO or CEO. Navigate repositioned OLIVER content in Spring 2015 to appeal to this hard-to-reach, time-poor audience, achieving a marked increase in measurable lead generation.
“Navigate repositioned OLIVER content for C-suite sales, making a measurable contribution to lead gen and meetings booked. They blend business sense with creativity, and their content often came up in our conversations with clients and prospects.”
Sales & Marketing Director, OLIVER
Content written for OLIVER included a research & whitepaper campaign, conducted in collaboration with two third-party businesses. Navigate provided creative direction, project management and copyediting, and planned the marketing rollout.
In two months the white paper was downloaded 1700 times, generating over 20 SQLs.