Quality Control: a 7-Point Checklist for B2B Content

That piece of content you’re about to publish… Is it any good? It’s an important question, because B2B content marketing is in serious trouble. Publishing agency Raconteur found... only 6% of C-Suite execs thought that “subject matter experts in consultancies and vendors have an important contribution to make to thinking and knowledge in my industry or … Continue reading Quality Control: a 7-Point Checklist for B2B Content

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Cybercrime: a B2B Tech Marketing Opportunity (written for OLIVER)

This is an abstract; read the full article on OLIVER. In 2017, big tech contracts will be won and lost on cybersecurity. This is because the repeated instance of high-profile cyberattacks is being now taken increasingly seriously by brands.   PwC found that 53% of people across all sectors say they’ve become more fearful of cybercrime … Continue reading Cybercrime: a B2B Tech Marketing Opportunity (written for OLIVER)

B2B Content Marketing: Are You Blogging Tumorously?

"Cancer: an abnormal growth of cells which tend to proliferate in an uncontrolled way[1]" About 6 months back I met with a business whose product was warehouse management software. They were convinced – unwavering – that their target buyer was really interested in warehouse management. So interested, in fact, they wanted to hire full-time writer … Continue reading B2B Content Marketing: Are You Blogging Tumorously?