Some people talk about loyalty coalitions as if they’re a single concept.
In fact, there have been two distinct iterations of the loyalty coalition model – and a third, game-changing alternative is now emerging.
We created these infographics as a quick-reference guide to the fundamentals of each model, to help marketers fully understand how they operate, and to find the approach that works best for their customers.
Loyalty Coalition Model V1.0:
Examples: Nectar, Air Miles
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