Cybercrime: a B2B Tech Marketing Opportunity (written for OLIVER)
This is an abstract; read the full article on OLIVER.
In 2017, big tech contracts will be won and lost on cybersecurity.
This is because the repeated instance of high-profile cyberattacks is being now taken increasingly seriously by brands.
PwC found that 53% of people across all sectors say they’ve become more fearful of cybercrime over the past two years, compared to 48% in 2014.
And when cyberattacks take place, heads roll.
JPMorgan reassigned their CSO Jim Cummings following a data breach off the back of a social campaign. Target fired its CIO and CEO after their own scandal in 2013.
This represents a big opportunity for B2B tech marketers.
Steve Morgan, founder and Editor-In-Chief at Cybersecurity Ventures, offers this tip on selling to a CSO / CISO / CIO:
“skip straight the pain”.